Elanation’s Global Mission
THE PROBLEM
Access
We believe that every human is born with a super ability. However, in today’s busy lives, it is harder than ever for parents to give their children access to a full spectrum of health and fitness activities – it’s harder than ever for Kids to unlock their hidden superpowers.
THE SOLUTION
Independent Growth
We exist to get more kids active daily. The Elanation app is a gateway to endless hours of physical and healthy fun; at home, before and after-school, on the weekend or at a family BBQ. Kids gain exclusive access to hundreds of inspirational skill tutorials, learning via step-by-step or follow-along videos professionally produced by Elanation’s elite team of athletes and coaches.
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THE TEAM
Founders
Elanation’s co-founders Aimee Atkins (COO) and Katherine Maree Pace (CEO) began realising the Elanation dream in 2016. Their backgrounds in children’s entertainment, industrial design and competitive sport have bolstered a network of investors, engineers, athletes and designers to join the community mission in building a trusted brand for the kids technology and sport world.
International Awards and Media Coverage
THE BRAND
‘Elan’ means…
The name ‘Elanation’ was born on a walk through a Sydney park. In latin, the word ‘Elan’ means “energy, style, and enthusiasm”. Merged with the word ‘nation”, ‘Elanation’ defines our team’s deep value to create a global nation of children who play energetically and enthusiastically without borders.
At the centre of all of our design and engineering decisions is the consideration of a child’s mental and physical health. We put the child first, without comprising ‘style’ for education.
The Elanation star pays tribute to the seven-pointed Commonwealth Star, representing our team’s Australian heritage. We wanted a symbol that represented our beginnings, as well as our approach of inspiring children to always ‘reach for the stars’, in every goal that they set for themselves.
GLOBAL RECOGNITION
Awards
Elanation has been nominated and won a number of consumer technology awards across the Australian, American and China regions. Some awards include:
Winner, No.1 EdTech Startup, Global Silicon Valley Competition 2020 USA, No.1 Founder in Asia Pacific 2018 StartCon, Winner, People’s Choice Wild Card TechCrunch Disrupt, San Francisco 2017, USA – Winner, People’s Choice, National Internet of Things Summit, October 2016, Australia – Winner, StarUP, National Internet of Things Summit, October 2016, Australia – Winner, Best Lifestyle Consumer Technology, Overseas Talent and Entrepreneurship, Beijing 2016 – Winner, Australian Best Startup, Overseas Talent and Entrepreneurship Conference, APAC, July 2016 – Winner, Start Up China, Winner of Chengdu Innovate, Chengdu China, 2016
CONTRIBUTORS
Our growing community of elite instructors
Chloe Rafferty is a right-arm medium fast bowler and dominant force in the Australian women’s VicSpirit team. Chloe hails from Moama on the Victoria-New South Wales border of Australia, where she feel in love with the sport of cricket, whilst playing with her twin sister, Paris. Chloe was selected to represent VicSpirit in the…
Jeffrey has competed at multiple Commonwealth Games and helped the Australian team to the quarter-finals in the teams event in Badminton. In 2014, he won the gold medal at the Oceania Championships in the men’s singles event and won bronze in 2008. He currently plays in the Australian National Team and is here to help…
Talented Australian professional basketball player Keely Froling plays for the Canberra Capitals in the WNBL and the Women’s Australian Team, the Opals. Froling first played for Australia at the 2011 FIBA Oceania Under-16 Championship for Women where she took home Gold. She then went on to participate in the world championship in Amsterdam, Netherlands where…
Scott Edwards is a Dutch-Australian cricketer who currently represents the Netherlands as a Wicket-Keeper. In June 2018, he was named in the Netherlands’ Twenty20 International (T20I) squad for the 2018 Netherlands Tri-Nation Series. He made his T20I debut for the Netherlands against Ireland on 12 June 2018 and represented Australia in the 2019 Ashes Series…
Lukas originally from Queensland Australia, is a well known performer in the Melbourne dance community. Constantly experimenting with body awareness and movement control from a young age; Lukas finds inspiration from the people that surround him. Lukas specializes in urban and contemporary choreography and is an active member of Lion Heart Dance Company, you may have…
Nikki Croker hails from Victoria and is a graduate of VCASS in Melbourne. She also studied at the Jane Moore Academy of Dance and Australian Ballet School. The past couple years Nikki has been residing in New York, Nikki‘s professional performing and musical theatre credits include West Side Story Centennial World Tour and principle dancer…
Madeline Hills is the 3rd Australian of all time to represent her country in the 3,000m track and field event, the steeplechase. She has achieved an 8th in the 10,000m and a 10th in the 5,000m at the 2018 Commonwealth Games. She has her sights set on representing Australia at the 2021 Tokyo Olympic Games…
Sensei Natsuko Mineghishi is a professional black belt Karate Instructor and Athlete. She has competed in the 2012 SKIF World Championships, achieved her Bronze coaching level and has a black belt in Kata and Yakusoku Kumite. Natsuko training is extensive, alongside Soke Hirokazu Kanazawa in Japan, Shihan Masaru Miura in Holland, Sensei Akira Nagai in…
At only 17 years of age, Alexandra Kiroi is currently ranked #1 Australian All Round Rhythmic Gymnast and Commonwealth Games double bronze medallist. She is training hard towards her next big goal of representing Australia at the Tokyo 2021 Olympic Games and was awarded the 2018 Australian Senior International All Round Champion medal. Alexandra is…