Elanation championing humane design for children globally!
With excessive screen time causing constant conflict and distress in half of all Australian families, it is no wonder parents are left feeling helpless and overwhelmed when it comes to trying to control technology usage in the home. It’s not only the conflict that is concerning parents, but the impact it is having on their child’s health and wellbeing.
You only have to read the news to understand the negative health impact excessive screen time is having on our children and society. Just last week Perth based organisation, Veteran Mentors started introducing digital detox intensive camps to combat this same issue. And it’s no wonder, children as young as 6 years of age are spending an average of 43.6 hours on screens each week outside of school hours. This is roughly 6 hours per day. (¼ of their day!)
So what if we told you that this daily problem of ‘digital addiction’ wasn’t your fault? In-fact it isn’t your child’s fault, or your child’s school’s fault either.
Ex Google Design Enthusiast Tristan Harris know this only to well. Part of his position at Google was to use persuasive techniques to keep its users glued to their platform. They would design and build AI-driven news feeds that would continually learn more about your behaviour to hook users in for longer session times per day.
– The Center for Humane Designs 4 distinct forces –
Tristan describes these ‘hidden technical hooks’ as ‘hijacking our minds’. Sad and stressed about the overwhelming negative impact these major companies were having on you, your family, society and the world at large, Tristan now leads a new movement based out of Silicon Valley called The Center for Humane Design. The Center for Humane Design has one core focus; designing compassionate solutions to protect humans from being abused online. This is a mission our company is also extremely passionate about and has actively been championing in the children’s sector for the past two years.
– ELANATION solution –
Tristan provides real-world examples of how common tech companies are achieving these ‘unhealthy’ digital hooks for children;
- “Snapchat turns conversations into streaks, redefining how our children measure friendship
- Instagram glorifies the picture-perfect life, eroding our self worth
- Facebook segregates us into echo chambers, fragmenting our communities
- YouTube autoplays the next video within seconds, even if it eats into sleep”.
Today, 1 in 6 primary school children in Australia have their own social media account. It’s time we built a safe AND HEALTHY place for them to hang out online; no ads, no data, no hooks!
– Example of Loot Box and Crates –
Some gaming companies use other design systems to hook your children into their games. These systems are based off the psychological and design principles behind poker machines, called loot boxes and crates. These boxes and crates randomise virtual items to win, but you might win or lose, as it’s always random. The thing is, these systems aren’t regulated and make players either pay in real money or in game currency.
– Elanation team speaking with Dads and selling our ETURBO –
In conclusion, navigating the un-regulated sea of technology offerings for your growing child is tough. We get it – And we are here to help. Understanding the above fundamental design systems is the first step a parent can take to better understand what is going on in the mind of their digitally addicted child. However, we understand that there is a lot of information out there, and that the marker is constantly moving. At Elanation, our team is proud to be standing up for you on global stages. It is our mission to pro-actively design products that kids love and parents can trust. That way, you don’t need to waste your Thursday evenings reading up about loot boxes and gaming mechanics. Instead you and your kids, can celebrate your time together, having good-old fashioned fun.
Elanation is proud to be championing humane design for children globally.
For more information on Tristan Harris and his work at the Center for Humane Design head to, http://humanetech.com/
Written by Aimee Atkins, Elanation Co-Founder and COO