It’s a modern problem: it didn’t exist a generation ago, let alone a decade ago. How do you get kids to get up and be active in a world full of technology temptations?
Aussie start-up Elanation aims to hit that directly with a new online community and physical products aimed at rewarding real-world activity with online points
Co-founder and CEO Katherine Pace joined Trevor and Nick on Talking Technology to discuss the road to retail, the concept and inspiration. Listen above.