A blog post from Elanation’s CEO, Katherine Maree Pace
This year I was asked to give a keynote speech at Sydney’s Amazon Web Services Summit (it has always been a bucket-list dream of mine). I never thought the opportunity would come so soon, but then again, dreams do have a habit of coming true when you are busy smashing goals.
The night before showtime I was invited to a tech rehearsal at the grand Hordern Pavilion. We would be speaking to an audience of 5,000 people the next day and it was an opportunity to become one with the 360degree stage. Glenn Gore, the amazing Chief Architect at AWS, and I met in the flesh. I knighted him in an ELANATION purple t-shirt and neon ETURBO smartwatch and he taught me to stride left-to-right around the stage. We were ready to rock-and-roll.
Day2 of the AWS Summit celebrates innovation. I was proud that ELANATION had been selected to keynote. People in our local industry are beginning to recognise the gigantic problem our team are relentless in solving. Although Elanation soft-launched into the Australian market only 3 month ago, our ETURBO Smart Watch and connected Kids App has already had a major positive impact on families in all states across Australia.
The Summit kicked off with an incredible panoramic visual light show complimented with dubstep beats – right up my ally. Glenn introduced the audience to themes of AI, robotics and business intelligence. Ten minutes in and I’m first cab off the rank. It is my pleasure to introduce a company that is doing some truly innovative things with wearables, games, health and kids. I smiled and stood up, walked over to Glenn, hand-shake with right, clicker in left, Good morning AWS!
You see, iPads are amazing. They are an endless portal to games, content and adventure, and let’s face it, if we were all children we would be addicted to them to. 22% of kids leisure time is now spent on digital electronics, but 78% feel anxious while trying to find new content. Kids are born digital natives, but handing them stripped back versions of adult technology and social platforms is not the solution. It’s time to start designing what I call Kidsumer technology; Technology that compliments high octane energy levels, social obsessions and out-there imaginations. At Elanation we are re-designing technology from the ground up for kids – and families are loving it!
Needless to say, our stand was swamped in the morning tea-break. Dads were 3 men deep as our team sold 250 ETURBO’s in the first 2 hours. I stood to the side and spoke with some of the Dads. Screen-time and technology is an ongoing challenge for parents these days; as one parent sees the need for kids to be on technology, another wishes to see them outside in the sunshine – lucky for parents, Elanation provides a healthy balance 🙂
The AWS team were incredible (talk about hiring a company of kind people). Throughout the day as I ran between media interviews and panel discussions, AWS employees supported my team by meeting customers, moving boxes, doing demos and food runs #champions. It was a 10 hour whirl-wind. The bucket-list milestone was everything I expected and more. Thank you Ian, Emma, Daniel and AWS for the opportunity.
New Zealand AWS Summit, here we come.
See her full speech at (Plenary Keynotes, Day2 Innovation, Start at 8:40min)